SEGA Arcade: Pop-Up History

You probably know SEGA from its age of Sonic the Hedgehog and gaming consoles, but the video game publisher goes way back, long before you were collecting rings and jumping on an egg-shaped villain.

During the 1980’s, SEGA was known for its custom-built arcade cabinets under the watchful and creative eye of Yu Suzuki. The cabinets were revered and became staples of arcades and pizzerias everywhere. With this pop-up book, you can relive the history of SEGA’s early years in 3D fashion.

The book features individual pop-up paper sculptures of the company’s “body sensation” cabinets. You probably remember the subjects of his Kickstarter-backed book as Hang-On, Space Harrier, Thunder Blade, After Burner, and Out Run. The book opens up to detailed paper replicas of these classic cabinets and explores the amount of work that went into them and the minds responsible bringing them to life.

Commercial artist Kam Tang and paper engineer Helen Friel are responsible for bringing these incredible creations to life and putting them in one of the most unique coffee-table-books you will ever pick up.

While you may not find these machines in your local arcade, you can relive the fun of playing them in a detailed history lesson about the early age of video gaming, before consoles changed the market.

Purchase/ $45

SEGA Arcade: Pop-Up History SEGA Arcade: Pop-Up History SEGA Arcade: Pop-Up History SEGA Arcade: Pop-Up History