Audemars Piguet is known for its timepieces. Now, the newly opened AP House in Hong Kong – the first of its kind in Asia – has been opened.
A very contemporary structure that easily competes with the likes of modern apartments, it is offered as an event location to be used by clients who are important and valued by Audemars Piguet. Events can be of the business or personal variety, or it can be used simply as a family getaway. None of the stays create any kind of obligation to the famed watch making company, however.
More than anything, Audemars Piguet simply wishes to enhance their brand presence while maintaining the ideology that customers are more than simply “customers”. Founders Edward Auguste Piguet and Jules Louis Audemars believed relationships truly mattered, even in business, and understood how important it was to create and maintain them.